Redefining the Game

Measure Beyond the Numbers

At How Athletic, we believe that true potential goes beyond traditional metrics. Join us in transforming the way we evaluate athletes by focusing on personality, teamwork, and the science of success.

Transform

Revolutionizing Athletic Performance Measurement

At How Athletic, we go beyond traditional metrics to focus on the essence of human performance. Our innovative approach integrates personality and coaching science to elevate athletes and teams.

Unlock the Secrets of Greatness

Insights for Coaches and Athletes

Empower Coaching

Gain valuable insights into what made legendary athletes excel.

Strengthen Teams

Create an environment where each player can thrive in their strengths.

Elevate Performance

Develop strong relationships that lead to a healthier, competitive team.

NICE TO MEET YOU

I'm Javis Howard

After retiring from professional basketball in Europe, I found myself reflecting on my career and the cultural experiences it brought me. As I moved into entrepreneurship, I discovered the power of emotional intelligence, gaining deep insights into my own strengths and missed opportunities.

Although I was skilled enough to earn over 30 college offers and play in five countries after starting my career in 8th grade, I realized I could have achieved even more. Emotional intelligence, sports psychology, and behavioral science showed me just how much I’d left on the table.

Now, I’m dedicated to helping basketball coaches unlock their athletes’ unique potential, guiding them to bring out the best in every player.

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